It is a fact that today and on a global level, SMS became one of the most prized sources of income for any GSM operator. SMS’ main leap and highest degree of maturity on the business scene took place on the individual usage level. As a result, Enterprises and corporations thought of the possible ways in which they are able to get into this loop and cash in. This mode of thinking opened the way for many corporations to start thinking about using this very personal e-Channel for their corporate business purposes. Instead of solely depending on pull strategies, as was the case in the past, now Corporations and enterprises, alike, are able to fully take advantage of push strategies to best promote their products, services and solutions to their customers through their mobile units. Thus, opening the way for many corporations to start thinking about using this very personal e-Channel for their corporate business, by reaching and communicating with their customers through their own mobile units.

AlertONE™ is a valuable messaging tool that allows operators, partners, content providers, and businesses to interact with their customers by means of pushing targeted information and responding to information pull requests via SMS / MMS messaging. AlertONE™ tremendously enhances the effectiveness of marketing campaigns, outreach to current and potential customers, putting information at the finger tips of customers using a very effective media at a fraction of the cost.

AlertONE is built around the idea of indirect connectivity between corporations and GSM providers as explained within the section above. It was originally triggered due to lack of popularity of the direct connection method, as it requires SMPP skills those are not always available amongst corporations.

AlertONE comprises of the following:

• All in One Bulk SMS Related Functions.
• Scalable Transparency.
• High-Available Transparency.

  Analyzing the market needs and demands, looking into the different connectivity methods, cost and skill; we have found that the following application-to application connectivity protocols are the ones that will be mostly adopted if low cost of Internet connectivity between and the two setup, the development cost, and available development skills are considered:

  • XML Web Services and SOAP
  • TCP/IP
  • ODBC-Stored Procedures
  • MS Message Queue
  • Encrypted SOAP (SSL)
  • File upload (FTP)

  Benefits

  To GSM Operators:

  • Provides needed filtering capacities for SMSC interfaces.
  • Handles billing issues for corporate accounts.
  • Provides GSM operators with a pioneering measurable tool.
  • Low cost of acquisition and operation.

  To Corporations:

  • Offers new tools for business enterprises to better serve their enterprise customers.
  • Allows corporations to utilize both pull as well as push natures to promote their products and services in a very well-directed way and in a personalized manner (most e-channels are interactive).
  • Includes a provision for a special price for corporate messages.
  • Allows for multiple representatives authentication.
  • Web-to-SMS features.
  • Address book with grouping features.